Help End Breast Cancer

October is Breast Cancer Awareness Month all over the world. However, at Madshus, we fight for a cure every day of the year. K2 has donated $50,000 to the Breast Cancer Research Foundation (Pink Ribbon) every year since 2002.  As a member of the K2 Sports family, Madshus is a part of the quest to end breast cancer.

Here are a few things you can do to reduce your risk of breast cancer.

Eat a balanced diet
Lots of fruits and vegetables of all colors, limit saturated fat and red meat, and aim for healthy fats such as olive oil, canola oil, nuts and avocados.

Maintain a healthy weight
More than 50 percent of breast cancer could be prevented with what we already know about diet and exercise, according to Dr. Graham Colditz, an expert on the effects of lifestyle on future breast cancer risk.

Exercise
Being active cuts your risk of breast cancer. Aim for physical activity most days of the week. Fresh air and outdoor activities in nature feed both the mind and the body. Having the right gear – like ski boots made just for women – makes it more fun!

Get out there, have fun and support the fight to end breast cancer! How will you #BeTheEnd?

Breast Cancer Facts

  • Worldwide, breast cancer now represents one in four of all cancers in women.
  • Breast cancer is the second-most common cancer in women and men worldwide.
  • The five-year relative survival rate for female invasive breast cancer patients has improved from 75 percent in the mid-1970s to 90 percent today.

Breast Cancer Research Foundation
Founded in 1993 by Evelyn H. Lauder, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, BCRF will award more than $47 million in research grants.

More about the Breast Cancer Research Foundation

Get involved: #BeTheEnd

(Sources: Breast Cancer Research Foundation, Health.com) 

 

Posted in Events, Madshus News, Miscellaneous | Tagged , , |

Madshus becomes the exclusive ski and boot partner of Vasaloppet.

 

 

 

 

 

 

 

 

 

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Lars Berger Fastest Male in the Birkebeiner

Lars Berger beat everyone outside the elite category in the 92km Birkebeinerrittet. Photo: Kent Murdoch

 

Madshus skier Lars Berger (NOR) is not only a World Champion biathlete and cross-country skier. He is also among the fastest cyclists around. On Saturday, he was the fastest male in the Birkebeiner mountain bike race, outside the elite class.

 

The swift skier polished off the 92-kilometer course in 2 hours, 49 minutes and 31 seconds, beating all of his biathlon team members by almost 10 minutes. Berger was satisfied with his effort in the Birkebeiner this weekend.

 

And Berger warmly recommends cycling as a part of dryland training. “I use cycling regularly as a part of my dryland training. Typically I will do 3 to 4 hours of biking per week in the summer” says Berger, who puts in roughly 20 hours of training per week in the dryland season.

 

“I like biking, and I feel like it’s a good training method for building leg strength, so I would definitely recommend biking to skiers in general,” says Berger, who is currently a part of Thomas Alsgaard’s Team LeasePlanGO.

 

The mountain bike race was also part of a challenge, and for the rest of the Norwegian national biathlon team, the race was the end of a weeklong training camp at Sjusjoen. Fellow Madshus racer Emil Hegle Svendsen clocked in at 2:58:42.

 

Posted in Athletes, Madshus News, Uncategorized | Tagged , , |

Madshus Presents the Inaugural Peter Hale Memorial Sponsorship Program

Seattle, WA (Aug. 26, 2014) — Madshus, the world’s leading performance Nordic ski company, is please and honored to launch the first annual Peter Hale Memorial Sponsorship Program. Each year Madshus will select one promising young male and female athlete to receive a full Madshus set up of skis, bindings, boots and poles. The inaugural sponsorship recipients will be announced Fall 2014.

Peter Hale committed his life to the Nordic skiing community through his many years as the Race Director for Madshus. After a long battle with cancer, Peter Evarts Hale (66) passed away on November 17, 2013 in his hometown of Bozeman, Montana. The Nordic community lost a great influencer, but through his sponsorship program, Peter’s

legacy will leave a great mark on the racing community and Nordic

industry at large.

Throughout his career, Peter supported countless up-and-coming Nordic racers with Madshus racing equipment. He was constantly seeking out the next great talent and always there to lend support on race day. Peter had a keen eye for spotting young talent, and many of the athletes he helped sign to Madshus have gone on to achieve national and international success. “Peter had the biggest heart of anyone I’ve ever met. He believed in me from the moment he met me,” comments US Ski Team athlete Noah Hoffman. “In his role as a Madshus rep, he did everything in his power to help me be as successful as possible. He is greatly missed.”

 

Sponsorships will be awarded based on nominations submitted to Madshus and will take into account the following criteria:

  • High school-aged athlete (14 to 18 years)
  • Demonstrates an unwavering commitment to Nordic Skiing within his/her community
  • An exceptional ambassador for the sport
  • Demonstrates great potential as outlined by his/her coach and peers

All nominations must be submitted to the Madshus Marketing Department c/o Carmi Schulman (carmi_schulman@k2sports.com) by September 30th, 2014. Madshus will announce Sponsorship recipients in early October.

 

 

About Madshus
The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect.

 

Media Contact

Lisa Mullen

Verde Brand Communications

lisa@verdepr.com

970.259.3555

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Helmet Head is a Good Thing

Madshus marathon racer Oeystein Pettersen is better than most at roller skiing, but was glad to have a helmet when he crashed this week. Photo: Submitted

 

Earlier this week, Madshus marathon team racer Oeystein Pettersen was hospitalized after crashing during a group roller ski workout outside Oslo.

 

“We were lucky. Everyone was wearing a helmet, and we all needed it,” said Pettersen after the accident.

 

“The split seconds you have while traveling downhill at warp speed and realize this is really going south, are some of the worst. One thing is myself, but when you’re a whole group crashing, it’s terrible. I’m better than most people at roller skiing and have been for most of my life, but today I was really glad I had a helmet,” he said to Norwegian TV station NRK Tuesday evening.

 

The sprinter-turned-marathon-racer broke a finger that needs surgery, which means a few weeks with his hand in a cast, and also hurt his shoulder and elbow. That throws a wrench in Pettersen’s immediate plan, which was racing the roller ski event Allianzloppet in Sweden this weekend. But Pettersen will be at the event supporting his buddies in Team United Bakeries at the race today, and back in business well before the snow flies.

 

“This means nothing for the season, but right now it will mean a little more time at home with my family. And the crash certainly was a real wake-up call for me,” Pettersen said.

 

“We were doing a group workout on a stretch of road that none of us were very familiar with. We’re all good roller skiers, but this hill was just getting steeper and steeper, the pavement got worse and there was gravel and ruts all over. Then it got really twisty too, and we totally lost control,” Pettersen said of the terrain.

 

“There were people laying on both sides of the road. It was almost like a battle field,” he added.

 

Pettersen was one of three racers taken to hospital after the accident, while two additional racers were treated at the ER.

 

Madshus racer Thomas Alsgaard was also part of the group workout, but not among the skiers who crashed. A dozen skiers took part in the workout, which was supposed to be a 5-hour session.

 

Posted in Athletes, Madshus News, Uncategorized | Tagged , , , , |

Bjertnaes Awarded The King’s Medal of Merit

Madshus Chief of Technology Gunnar Bjertnaes was awarded the King’s Medal of Merit on Wednesday. Madshus CEO Nils Hult added some flowers and a gift card from the Madshus crew to the medal and diploma. Photo: Inge Scheve

Gunnar Bjertnaes, Chief of Technology at Madshus, was awarded the King’s Medal of Merit (Kongens Fortjenestemedalje) and Diploma of Loyal Service Achievement as well as an invitation to meet Harald 5th the King of Norway, at the Royal Palace in Oslo.

 

But despite more than 40 years of hard work to produce the best cross-country skis in the world, Bjertnaes said he never tires of the job.

 

“I work in such an interesting field. We make products that deliver so much joy and excitement in so many places all over the world,” Bjertnaes said enthusiastically.

 

“I take tremendous pride and joy in delivering on the Madshus vision ‘Innovative joy of skiing’ because without innovation, you don’t get the same drive and passion,” he explained, adding that he loves to use the products as well.

 

Bjertnaes has worked as the COT and in charge of research and development at Madshus since 1972. At that point, Bjertnaes took over a brand new facility, the most modern factory for manufacturing wooden skis in the world. However, in 1974 the fiberglass revolution turned the manufacturing world upside down. But while other factories folded, Bjertnaes was able to turn the Madshus factory into a top-notch fiberglass production plant.

 

Since then, the creative and enthusiastic COT has never rested. Bjertnaes constantly chases perfection and innovation, always wanting to bring Madshus one step ahead and collaborating with both the best researchers in the world, equipment and material suppliers, other component manufacturers such as Rottefella and securing the NIS no-screw binding patent to Madshus.

 

Bjertnaes latest project is the Smart Ski technology that was initiated back in 2006, resulting in the Madshus Empower technology released this season. Madshus Empower technology consists of a chip embedded into the ski and an app that lets Madshus, retailers and end users gain full control of the skis, the skis properties and optimal tuning.

 

On top of Bjertnaes commitment at Madshus, he also manages to share his joy and compassion with the community, serving on a large range of community organizations, including the Lillehammer Ski Club, Lillehammer yacht club, Lillehammer Animal Club and Lillehammer Diving Club.

 

“Bjertnaes commitment goes well above and beyond what can be expected, and this is why Bjertnaes is awarded the Kings Medal of Merit,” said Kristin Hille Valla, the governor of Oppland, as she handed him the precious medal.

 

Posted in Madshus News, Uncategorized | Tagged , , |

Not Ready to Quit

 

Kristin Stoermer Steira (33) still has unfinished business on the World Cup and buckets of motivation to go after it. Here from Falun (SWE), where the 2015 World Championships will take place. Photo: Felgenhauer/Nordic Focus

Kristin Stoermer Steira, 33, once played with the idea of retiring from professional skiing. That was back in 2011, after the World Championships in Oslo.

 

But then she concluded that there are still some goals she’d like to chase. Like an individual gold from a major championship. Steira has three gold medals from the World Championships and one Olympic gold medal, all in the women’s 4x5km relay.

 

“After the 2011 World Championships on home turf, I was pretty ready to retire,” Steira says to Norwegian newspaper Aftenposten.

 

“I was starting to think I had enough. And the next Olympics seemed so far away,” she explains.

 

But then things got better. She moved to Oslo, found new motivation and recharged. Steira headed for the 2014 Olympics in Sotchi. Now she’s gearing up for the 2015 World Championships in Falun, Sweden. And she doesn’t want to take any final decision on retirement.

 

But the seasoned 33-year-old is changing a few things about her training this season.

 

“I’ve trained a lot for over 15 years. I think I will reduce the overall volume a bit and focus on having enough energy for every workout, all the time,” Steira says.

 

She is also focusing more on strength and power.

 

“There are a lot of mass start races, and I need to be there and ready when the surge happens. I love training, but it can easily turn into a lot of long distance workouts. I need to shorter workouts and include some speedwork every time,” Steira explains, adding that she feels lucky.

 

“I get to train twice a day and call it work,” she says with a grin.

 

Posted in Athletes, Madshus News | Tagged , |

Super Svendsen Strikes Again

Emil Hegle Svendsen (NOR) is definitely on track for the upcoming season. Photo: Manzoni/Nordic Focus

 

Madshus biathlete Emil Hegle Svendsen opened the summer ski festival in Sandnes, Norway, with winning the biathlon mass start event Friday night. Svendsen beat Lowell Bailey (USA) by 0.7 seconds, while Tarjei Boe (NOR) was third.

 

Among the women, Madshus biathlete Fanny Welle Strand Horn won the mass start, leaving no doubt and almost 10 seconds down to Kaisa Makarainen (FIN) in second place. Marine Boillet (FRA) was third. Furthermore, the young and promising Madshus biathlete Marte Olsbu (NOR) won the biathlon super duel on Friday night.

 

The cross-country skiers were also back in business, and Madshus racer Kristin Stoermer Steira opened the uphill race Lysebotn Opp with a second place finish, behind Liz Stephen (USA) and in front of Kaisa Makarainen (FIN) in third. In the women’s 10K mass start on Saturday, Madshus racer Ingvild Flugstad Oestberg (NOR) posted a strong third place, where only 1.2 seconds separated first from third place.

 

Winter starts now

The World Cup racers are well on their way with the 2014-15 season, and with months since the last World Cup event, the annual Blink Festival in Sandnes, Norway, is both a popular race series as well as an opportunity to compare fitness and training progress with many of the top World Cup competitors.

 

The Blink Festival consists of a series of competitions over three days, starting with the uphill roller ski race Lysebotn Opp Thursday. On Friday, there are several biathlon events as well as mass starts for the cross-country skiers, and Saturday concludes with sprint races for the cross-country racers and mass start events for the biathletes. Juniors and citizen racers are also invited to participate in some of the events, including the uphill roller ski race.

 

Full results all events

 

Posted in Athletes, Events, Madshus News, Uncategorized | Tagged , |

Roller Ski Maintenance

 

Rinsing your roller skis after workouts significantly increases their life and your safety. Photo: Per Arne Baltzersen

 

Or how about half price roller skis? With proper maintenance, your roller skis last much longer.

 

Most people know they should glide wax their skis after each workout in the winter. But what about your roller skis? After a long workout, it’s so easy to just dump the roller skis in the garage or the storage shed and forget about them until next time.

 

“Roller skiing is great practice for skiing, both specific technique and specific strength, but the key to getting the most out of the training time invested, you need to stay upright and injury free,” says Per Arne Baltzersen, head coach of the Norwegian roller ski group Hafrsfjord.

 

“Taking care of your gear and making sure it’s in working order is a good insurance for equipment mishaps leading to injury, and roller skis are no exception,” Baltzersen points out.

 

But what do you do to them?
Living in a climate where roller ski season lasts up to 12 months a year, Baltzersen knows what he’s talking about.

 

While roller ski maintenance is super easy, Baltzersen notices that a lot of skiers have no idea what to do with their roller skis. The result is that they do nothing.

 

“Do I need to fish out a wrench and an oil can? And how often? And so many people just say: I don’t know what to do, so I don’t dare to touch them,” he says, noting that basic care is a lot simpler than waxing.

 

“A clean machinery works so much better than a gunky one, and clean skis last a lot longer as the sand and grime wears down moving parts. The most important maintenance is simply clean water,” Baltzersen says.

 

However, don’t give in to the urge of the power washer. The pressure can damage bearings and seals.

 

“Just rinse the skis and wheels all over with a water hose or an outdoor tap. It doesn’t take long, but it’s probably the most important step to take in order to care for your roller skis,” he says.

 

After rinsing, let the skis dry completely, preferably in room temperature or on a heated floor. This helps prevent any rust. Also, try storing the skis at room temperature. Bearings and moving parts just run smoother when stored in a warmer environment than in a cool garage or shed.

 

When to call the shop
But what about the wrench and the oil can?

 

“Have a roller ski tech handle the wrench and the oil unless you really know what you’re doing. With tools involved you risk damaging your skis if you’re not careful,” Balzersen warns.

 

The good thing is that with regular cleaning, your skis will go a long time before they need a tuneup.

 

“You don’t have to get a tuneup until you feel your roller skis not performing right. For classic skis, the tell tale sign is when the ratchet doesn’t lock, and for any kind of ski when the wheels don’t seem like they spin freely despite cleaning, or make unusual noises,” Baltzersen says.

 

Finally, try rotating your skis between your left and your right foot. Rotating the skis gives you more even wear on the wheels, and a more stable ski throughout the wheels’ lifetime.

 

The bottom line:
1. Rinse well
2. Dry completely
3. Store at room temperature
4. Enjoy the dryland season! (Don’t forget helmet and sunscreen)

Bonus: It’s so much more pleasant to grab a set of clean skis when you head out for a workout.

 

Posted in Madshus News, Training & Technique, Uncategorized | Tagged , , |

Marcialonga 2015 Sells Out in 10 Minutes

 

The general registration for the 42nd Marcialonga, scheduled for January 25, 2015, opened on July 1 at 3pm CET. Within 10 minutes, all remaining spots for the 70-kilometer event in January were sold out.

 

Each year, more than 7,000 skiers from all over the world participate in the 70-kilometer classic ski race in Northern Italy, and the event generally sells out months before race day. This time was no exception.

 

The upcoming Marcialonga is a part of the FIS Marathon Cup and the 2015 Swix Ski Classics.

 

In addition to the main race, there are several other events scheduled throughout the weekend, including the kids “Mini Marcialonga,” the youth and junior race “Young Stars” and the “Marcialonga Story” vintage race.

 

More information about Marcialonga

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