Let the Nordic Party Begin

National cross-country season openers are well underway, and as usual with limited options for snow and international events, the start lists at both events are hardly short of the World Cup level.

 

Finland launched their national FIS season opener last weekend in Muonio, Russia concludes their FIS openers in Vershina Tea on Wednesday. Now the Norwegians are ready for their national FIS kick-off at Beitostølen on Friday.

 

Beitostølen opens with 10km and 15km classic events on Friday, continues with 10km/15km skate races on Saturday, and concludes with sprint events on Sunday. On the start lists are racers from several other national teams as well, including Italy, Germany, France, Russia, Slovenia, Spain, Bulgaria, and even Luxemburg and Croatia.

 

Sweden is hosting two national season openers this weekend, the biggest and deepest field heading to Bruksvallarna, and a second FIS season opener in Gaellivare. Aside from Swedish racers vying for a spot on the national World Cup team are skiers from the Czech national team, Canada, France, Poland, Switzerland, Slovakia and Lithuania, as well as Denmark, Australia, Great Britain and Tonga.

 

In Bruksvallarna, the party gets going with 5km/10km classic races on Friday, continues with 10km/15km skate races on Saturday and finishes with sprint races on Sunday for both men, women and juniors. The Gaellivare season opener features sprints on Saturday and 10km/15km classic races on Sunday.

 

For most the racers, these national openers are important gauges of where they are at the start of a new competition season, and also serve as a last chance to adjust their training plans for the World Cup opener in Finland (November 28-30).

Posted in Events, Madshus News | Tagged , , , , |

From Race Day to Every Day: Race Performance

We borrowed technology from our top of the line World Cup series to provide you race performance skis that are second to none.

From race to every day, see how our skis fit your needs.

Click here to check out our Race Performance skis: Madshus.com

Video work by: http://travelsthroughimages.com/ and http://www.iancoble.com/

Shot in the Methow Valley at Sun Mountain Lodge (http://www.sunmountainlodge.com/) and the Chikadee Trail network maintained by Methow Trails (http://www.methowtrails.org/)

Posted in Uncategorized |

The King Delivers

 

Ole Einar Bjoerndalen (NOR) won the mass start at the Norwegian Biathlon Season Opener at Sjusjoen, in a field that was worthy of a World Cup.

 

Bjoerndalen won the mass start in 40 minutes and 6 seconds, had 6.7 seconds down to Birkeland in second place, while fellow Madshus racer Emil Hegle Svendsen was third.

 

“I had fantastic skis, and it was fun. Its always fun to win,” Bjoerndalen said to Norwegian TV station NRK after the race.

 

Bjoerndalen is already preselected for the first three World Cups, which opens with the Oestersund (SWE) December 1-7.

 

“For me, this was an important part of the peaking plan for the World Cup opener. And its always useful to prove that I can ski fast,” Bjoerndalen said matter of factly.

 

Bjoerndalen missed only once, the first time at the range. He was determined to make that the only one, and stood by it, even if one miss in theory is one too many for the King. But it’s still early in the season, and competition is different from practice, no matter how you slice it.

 

“It’s harder to shoot well in a competition setting than in a hard workout. I felt that yesterday,” Bjoerndalen said, referring to the ninth place in Saturday’s sprint race.

 

But with a benchmark and the first race under his belt, Bjoerndalen had a plan for the mass start.

 

“Today I opened easy and skied conservatively until the last laps, which was my plan from the start. These are some really tough courses, and I was a little concerned that I would blow up half way,” Bjoerndalen explains.

 

Well, the King didn’t blow up. He won. Let the season begin.

 

Complete results from the entire weekend

 

Posted in Athletes, Events, Madshus News | Tagged , , , |

Bjoerndalen Awarded Best Male Athlete of the 2014 Olympics in Sochi

 

Madshus biathlete Ole Einar Bjoerndalen (NOR) received the award Best Male Athlete of the 2014 Olympics in Sochi. The honor is awarded by the Association of National Olympic Committee’s (ANOC). Friday, Bjoerndalen was in Bangkok to accept the award.

 

“This must be the most significant award I’ve ever received,” Bjoerndalen said.

 

After winning two gold medals at the 2014 Olympics in Sochi (the 10 kilometer sprint and the mixed relay), Bjoerndalen became the most winning winter Olympian with a total of 13 medals: 8 gold medals, 4 silver medals and 1 bronze medal.

 

His achievements and performance at the Sochi Olympics were honored during the ANOCs General assembly in Bangkok, Thailand, where 204 national Olympic committees were present.

 

“I want to take this opportunity to thank everyone who has helped me throughout my career. There are too many to mention all the names, but I want to extend a very special thank you to all my coaches, service staff, the Norwegian National Biathlon Association, Olympiatoppen (Norwegian Olympic Development Center) and all my good partners. Everyone who has supported me has contributed to my development and performances, and deserves a part of the honor for this award. I am proud that biathlon is the sport that goes all the way to the top –the jury was considering athletes from much bigger international sports,” Bjoerndalen said.

 

Bjoerndalen received the honor during the ANOC Awards, a ceremony honoring national Olympic committees and Olympic athletes who have delivered outstanding performances. 25 broadcasters transmitted the ceremony, with a potential reach of more than 300 million people. More than 1200 accredited journalists. And Bjoerndalen was prepared, as always.

 

“I have known for a while that I was a candidate for this award. I have been at a training camp for almost 4 weeks and trained well in order to take two days off for this ceremony in Bangkok. I have been looking forward to this little mini break in my training schedule. I planned the journey very carefully, and with a direct flight from Oslo, it is quite convenient. In my carryon, I brought 20 slices of my favorite whole-grain bread baked by our excellent chef Eva. Tomorrow, Saturday, I am flying straight back, leaving tropical Bangkok for perfect skiing at Beitostoelen,” Bjoerndalen explains.

 

Inge Andersen, secretary general in the Norwegian Athletic Association, was also present during the awards. In his opinion, there is no better deserving recipient.

 

“Ole Einar impressed everyone during the Sochi Olympics. Two Olympic gold medals were more than anyone could expect, but still I’m not really surprised. This is the most winning Winter Olympian, from the small town of Simostranda. We are very proud of Ole Einar. He represents the best of Norwegian athletes,” Andersen said.

Posted in Athletes, Events, Madshus News, Uncategorized | Tagged , , |

Get on Snow!

Beitostoelen, Norway, is already open for business with several kilometers of groomed tracks. Photo: Submitted

 

It’s November and the ski season is approaching fast. Snow is falling several places, so get out and enjoy the first snow! Here are some places that offer groomed tracks already.

 

Beitostoelen, Norway, is Ole Einar Bjoerndalen’s home turf and winter paradise, and a frequently used test arena for Madshus gear. Beitostoelen already has 5 kilometers of groomed tracks up high on Valdresflya, and 3 kilometers at the stadium, including a full operation biathlon range.

 

Madshus’ own test lab at Sjusjoen, Norway, will soon have tracks both at Natrudstilen stadium and up on the highlands at Sjusjøen and the surrounding areas. The weekend of November 14-16, Natrudstilen will host the Norwegian national season opener for biathlon. The IBU World Cup gets underway in Oestersund, Sweden, the following week.

 

Trysil, Norway, has revamped the snowmaking for Nordic skiing this summer, with 6 kilometers of tracks available for manmade snow. The terrain includes both FIS competition standard courses at Trysil Knut Arena as well as rolling terrain along the gold course adjacent to the arena. There will be skiing as soon as the temperature allows for more snowmaking, or better yet: the real stuff falls from above.

 

In Sweden, there is snow in Gaellivare, the host of the Swedish FIS cross-country opener November 22-23. Bruksvallarna, Sweden, will also host FIS races November 21-23, and Oestersund, Sweden, is the host of the IBU World Cup opener November 29 to December 7.

 

West Yellowstone, Montana, is gearing up for the North American FIS SuperTour as well as biathlon events starting the week of November 24.

 

Of course, the glaciers in the Alps are always a sure bet for pre-season skiing, and many of the national teams are currently training at altitude.

 

So get your gear ready, and get on the snow!

 

Posted in Madshus News, Uncategorized | Tagged , |

Madshus Announces Peter Hale Memorial Recipients for 2014

Seattle, WA (October 28, 2014)—Madshus, the world’s leading performance Nordic ski company, is thrilled to announce Erin Moening and Conner Truskowski as the winners of the inaugural Peter Hale Memorial Scholarship. With nominations received from all across the country, the selected recipients were chosen based on exemplifying the following criteria:

  • High school-aged athlete (14 to 18-years-old)
  • Demonstrates an unwavering commitment to Nordic skiing within his/her community
  • An exceptional ambassador for the sport
  • Demonstrates great potential as outlined by his/her coaches and peers

 

Erin Moening, from the Endurance United Team out of Minneapolis, MN, was described by one of her teammates as someone, “who isn’t scared to dream big or work hard; in fact it motivates her to do so. While Erin is serious about training and racing, she always has fun.”

Erin has lofty goals this season.  “I’ll be working hard all season with my teammates,” she said. “We want to get our girls’ team to qualify for the state meet. I also hope to get on the podium at the state meet and at U16 junior nationals,” she added.

 

Conner Truskowski, from the Alaska Pacific University Jr. Team out of Anchorage, AK, was described by one of his nominators as being very outgoing and professional about his training.

When asked about his season goals, Conner said, “This season and next I want to continue to take my training and racing to the next level. I hope to have good performances at Junior and Senior Nationals and make the Scando cup team.”

To aid in their continued ski development, Madshus will be donating a full setup (skis, boots, and poles) to the United Endurance out of the Twin Cities and Alaska Pacific University Junior Team out of Anchorage, AK in their honors.

 

Peter Hale committed his life to the Nordic skiing community through his many years as the Race Director for Madshus. After a long battle with cancer, Peter Evarts Hale (66) passed away on November 17, 2013 in his hometown of Bozeman, Montana. The Nordic community lost a great influencer, but through this Memorial program, Peter’s legacy will leave a great mark on the racing community and Nordic industry at large for many years to come. To keep up to date on Madshus news and events, please go to news.madshus.com.

 

About Madshus

The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect.

 

Posted in Uncategorized |

Help End Breast Cancer

October is Breast Cancer Awareness Month all over the world. However, at Madshus, we fight for a cure every day of the year. K2 has donated $50,000 to the Breast Cancer Research Foundation (Pink Ribbon) every year since 2002.  As a member of the K2 Sports family, Madshus is a part of the quest to end breast cancer.

Here are a few things you can do to reduce your risk of breast cancer.

Eat a balanced diet
Lots of fruits and vegetables of all colors, limit saturated fat and red meat, and aim for healthy fats such as olive oil, canola oil, nuts and avocados.

Maintain a healthy weight
More than 50 percent of breast cancer could be prevented with what we already know about diet and exercise, according to Dr. Graham Colditz, an expert on the effects of lifestyle on future breast cancer risk.

Exercise
Being active cuts your risk of breast cancer. Aim for physical activity most days of the week. Fresh air and outdoor activities in nature feed both the mind and the body. Having the right gear – like ski boots made just for women – makes it more fun!

Get out there, have fun and support the fight to end breast cancer! How will you #BeTheEnd?

Breast Cancer Facts

  • Worldwide, breast cancer now represents one in four of all cancers in women.
  • Breast cancer is the second-most common cancer in women and men worldwide.
  • The five-year relative survival rate for female invasive breast cancer patients has improved from 75 percent in the mid-1970s to 90 percent today.

Breast Cancer Research Foundation
Founded in 1993 by Evelyn H. Lauder, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, BCRF will award more than $47 million in research grants.

More about the Breast Cancer Research Foundation

Get involved: #BeTheEnd

(Sources: Breast Cancer Research Foundation, Health.com) 

 

Posted in Events, Madshus News, Miscellaneous | Tagged , , |

Madshus becomes the exclusive ski and boot partner of Vasaloppet.

 

 

 

 

 

 

 

 

 

Posted in Uncategorized |

Lars Berger Fastest Male in the Birkebeiner

Lars Berger beat everyone outside the elite category in the 92km Birkebeinerrittet. Photo: Kent Murdoch

 

Madshus skier Lars Berger (NOR) is not only a World Champion biathlete and cross-country skier. He is also among the fastest cyclists around. On Saturday, he was the fastest male in the Birkebeiner mountain bike race, outside the elite class.

 

The swift skier polished off the 92-kilometer course in 2 hours, 49 minutes and 31 seconds, beating all of his biathlon team members by almost 10 minutes. Berger was satisfied with his effort in the Birkebeiner this weekend.

 

And Berger warmly recommends cycling as a part of dryland training. “I use cycling regularly as a part of my dryland training. Typically I will do 3 to 4 hours of biking per week in the summer” says Berger, who puts in roughly 20 hours of training per week in the dryland season.

 

“I like biking, and I feel like it’s a good training method for building leg strength, so I would definitely recommend biking to skiers in general,” says Berger, who is currently a part of Thomas Alsgaard’s Team LeasePlanGO.

 

The mountain bike race was also part of a challenge, and for the rest of the Norwegian national biathlon team, the race was the end of a weeklong training camp at Sjusjoen. Fellow Madshus racer Emil Hegle Svendsen clocked in at 2:58:42.

 

Posted in Athletes, Madshus News, Uncategorized | Tagged , , |

Madshus Presents the Inaugural Peter Hale Memorial Sponsorship Program

Seattle, WA (Aug. 26, 2014) — Madshus, the world’s leading performance Nordic ski company, is please and honored to launch the first annual Peter Hale Memorial Sponsorship Program. Each year Madshus will select one promising young male and female athlete to receive a full Madshus set up of skis, bindings, boots and poles. The inaugural sponsorship recipients will be announced Fall 2014.

Peter Hale committed his life to the Nordic skiing community through his many years as the Race Director for Madshus. After a long battle with cancer, Peter Evarts Hale (66) passed away on November 17, 2013 in his hometown of Bozeman, Montana. The Nordic community lost a great influencer, but through his sponsorship program, Peter’s

legacy will leave a great mark on the racing community and Nordic

industry at large.

Throughout his career, Peter supported countless up-and-coming Nordic racers with Madshus racing equipment. He was constantly seeking out the next great talent and always there to lend support on race day. Peter had a keen eye for spotting young talent, and many of the athletes he helped sign to Madshus have gone on to achieve national and international success. “Peter had the biggest heart of anyone I’ve ever met. He believed in me from the moment he met me,” comments US Ski Team athlete Noah Hoffman. “In his role as a Madshus rep, he did everything in his power to help me be as successful as possible. He is greatly missed.”

 

Sponsorships will be awarded based on nominations submitted to Madshus and will take into account the following criteria:

  • High school-aged athlete (14 to 18 years)
  • Demonstrates an unwavering commitment to Nordic Skiing within his/her community
  • An exceptional ambassador for the sport
  • Demonstrates great potential as outlined by his/her coach and peers

All nominations must be submitted to the Madshus Marketing Department c/o Carmi Schulman (carmi_schulman@k2sports.com) by September 30th, 2014. Madshus will announce Sponsorship recipients in early October.

 

 

About Madshus
The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect.

 

Media Contact

Lisa Mullen

Verde Brand Communications

lisa@verdepr.com

970.259.3555

Posted in Uncategorized |