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How to get 300 million Chinese on skis?

Ole Einar Bjørndalen (NOR) won four medals during the 2016 IBU World Championships on home turf in Oslo. Photo: Nordic Focus

Ole Einar Bjørndalen is headed for China. As China is hosting Winter Olympics in 2022, the Chinese president Xi Jinping wants to increase the effort on skiing. His goal is to get 300 million Chinese on cross-country skis. This is why China recently launched the project campaign “Bring the kids to the snow.” To help […]

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The Inside Story: Altitude Training

Simen Sveen roller skiing in the Italian Alps during his September altitude training camp. Photo: Inge Sveen

What do elite skiers do on the glaciers? How do they do it – and why? “When done right, altitude training can improve fitness and increase your VO2max. If you miss, altitude training can wreck your season or even your career, says Simen Andreas Sveen. This season the Madshus World Cup skier is aiming for […]

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Roll with the best

Junior World Champion Marte Mæhlum Johansen (NOR) shares her favorite roller ski workout. Marte Mæhlum Johansen won the skiathlon at the FIS Junior Nordic World Championships in Soldier Hollow, Utah, in February, and is the Norwegian national champion in the 5km skate. The 20-year-old loves interval sessions at home in Toten, Norway. This is her […]

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Ready for World Cup-Level Racing in July

The Blink ski festival in Sandnes (NOR) opens on Wednesday and is now the largest summer ski festival in the world. Each year, more than a 100 of the top World Cup level skiers and biathletes take part in the BLINK events, including Ole Einar Bjørndalen, Krista Pärmäkoski, Ingvild Flugstad Østberg, Heidi Weng, Øystein Pettersen […]

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Pettersen leads the Birkie Triple

Øystein Pettersen enjoyed his first attempt at the Birkebeiner half marathon trail run. Photo: Inge Scheve

Øystein Pettersen (NOR) debuted in the Birkebeiner running race earning himself the overall lead in the Birkebeiner Triple. The Birkie Triple consists of all three Birkebeiner events: the 54km ski race in March, the half marathon trail run in June and the 84km mountain bike race in August. Finishing the trail run on June 10 […]

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This is Ski Classics 2018

Vasaloppet already has more than 60,000 skiers signed up for the 2017 winter festival. Photo: Vasaloppet

The marathon race series just announced the event schedule for the upcoming season. Season 8 of the long-distance ski championship consists of 11 events from the end of November through mid-April. (See complete schedule below) The 2018 Ski Classics season There are several changes for the 2018 season, starting with a new format for the […]

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From idea to product

Feedback from athletes is crucial in the development process. Photo: Stefano Zatta/Madshus.com

Where do product ideas come from, and what steps do they go through before they arrive at the retailers? Bjørn Ivar Austrem, the head of research and development at Madshus, explains that it can take years from an idea is on the table until the product is for sale. Sometimes the process is much faster. […]

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Important Victory

Ingvild Flugstad Østberg (NOR) won Skarverennet 2017 and posted a new course record. Photo: Skarverennet

Winning Skarverennet put the season in perspective for Ingvild Flugstad Østberg (NOR). The 26-year-old won Skarverennet on Saturday, beating Marit Bjørgen (NOR) by 46 seconds and posting a new course record in the process. “I had great skis and I am super motivated to start the next season,” said Ingvild Flugstad Østberg, who clocked in […]

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Solid Ski Classics Season

Stian Hoelgaard was third in the 90km Vasaloppet 2017. Photo: Ski Classics

Stian Hoelgaard dominated the Youth Competition, 3 Madshus women among top 5 in the Overall Ski Classics Champion competition. Hoelgaard (NOR), who won the Youth Competition for the second year in a row, earned 1269 points – almost twice as many points as the next racer. This marks the second year in a row that […]

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Spring skiing with the best

Spring brings some of the best skiing of the whole season. Photo: Kent Murdoch

What do the best skiers in the world do in the spring? Reigning Junior World Champion Marte Mæhlum Johansen (NOR) shares her favorite spring workouts. “My favorite spring workout is either the last real race of the season where you just dig into your last resources after a long race season. After that last race, […]

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