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Super Svendsen Strikes Again

  Madshus biathlete Emil Hegle Svendsen opened the summer ski festival in Sandnes, Norway, with winning the biathlon mass start event Friday night. Svendsen beat Lowell Bailey (USA) by 0.7 seconds, while Tarjei Boe (NOR) was third.   Among the women, Madshus biathlete Fanny Welle Strand Horn won the mass start, leaving no doubt and […]

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Overtime at the Office

The guys in Team United Bakeries don’t waste time. They plan to be unbeatable on the course come winter. They take advantage of long bright summer days at Sognefjellet, Norway, pushing long hours and huge workout. Hard? Yes. But they don’t complain about the office landscape.   “We definitely take advantage of the weather, and […]

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Hoffman’s Top Summer Skiing Destinations

Skiing is the best way to improve your ski technique, says Noah Hoffman, Madshus racer and a member of the US cross-country ski team. Hoffman spends his summer training chasing snow where he can find it, and shares his top destinations for off-season snow. “Technique is a huge challenge for me. It is the area […]

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Reinforcing the Best Marathon Team

  Madshus has dominated the long-distance scene for years, and for the upcoming season, the team signs a couple of additional ringers to the marathon team lineup: Swix Ski Classics overall champion 2014 Johan Kjoelstad (NOR) and Oeystein Pettersen (NOR), who both race with the professional long-distance team United Bakeries.   “We are really excited […]

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Bjoerdalen Speaks to the United Nations

  On Monday April 28, 2014, Madshus biathlete Ole Einar Bjoerndalen (NOR) spoke to the United Nations during the “Panel for Sport on Development and Peace.” This is Bjoerndalen’s speech: Madam Chair, Excellencies, Distinguished delegates, Ladies and gentlemen: A few days before I went to New York for this meeting, I watched an interview on […]

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Bjoerndalen Takes 2 More Years with Madshus

On the first opportunity after Easter break, Ole Einar Bjoerndalen signs a new contract with Madshus products.   “We are excited to announce that Ole Einar Bjoerndalen is with us for another two years,” says Per Wiik, Global Marketing Director at Madshus.   “He is an important face for our brand and a great ambassador […]

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Steira Aims for 2015 World Championships

Last fall, Kristin Stoermer Steira (NOR) indicated that the 2014 Sotchi Olympics might be her last major championships. The Madshus cross-country racer was considering switching to marathon running with the 2016 Olympics in Rio de Janeiro as the overall goal.   But after the Sotchi Games, where Steira, who is nicknamed “the perpetual fourth,” earned […]

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Nowhere Close to Ripe for Retirement

  “I’m really glad I’m not going to retire,” Ole Einar Bjoerndalen said after the last World Cup race of the 2014 season.   The 40-year-old King of Biathlon has entertained the idea, but after becoming the most winning winter Olympian to date, with a couple of gold medals from the 2014 Olympics in Sotchi […]

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Reichelt Wins Overall FIS Marathon Cup

    Madshus racer Tom Reichelt (GER) snags the overall FIS Marathon Cup 2014 title after the Engadin Skimarathon in Switzerland last weekend.   Reichelt finished 13th overall in the Engadin, but after winning the American Birkebeiner on February 22, he did not even need to podium in the final event in order to win […]

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Bjoerndalen Commits to Two More Years

Ole Einar Bjoerndalen (NOR) tops incredible career with a pair of Olympic gold medals, a prestigious title and being elected the next representative for the IOC Athlete Committee. But he is still hungry for more.   “The timing to retire now, after a successful Olympics in Sotchi, would be perfect. But the motivation and desire […]

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