Return to

Madshus News Categories

Bjoerdalen Speaks to the United Nations

  On Monday April 28, 2014, Madshus biathlete Ole Einar Bjoerndalen (NOR) spoke to the United Nations during the “Panel for Sport on Development and Peace.” This is Bjoerndalen’s speech: Madam Chair, Excellencies, Distinguished delegates, Ladies and gentlemen: A few days before I went to New York for this meeting, I watched an interview on […]

Read more ...

Bjoerndalen Takes 2 More Years with Madshus

On the first opportunity after Easter break, Ole Einar Bjoerndalen signs a new contract with Madshus products.   “We are excited to announce that Ole Einar Bjoerndalen is with us for another two years,” says Per Wiik, Global Marketing Director at Madshus.   “He is an important face for our brand and a great ambassador […]

Read more ...

Steira Aims for 2015 World Championships

Last fall, Kristin Stoermer Steira (NOR) indicated that the 2014 Sotchi Olympics might be her last major championships. The Madshus cross-country racer was considering switching to marathon running with the 2016 Olympics in Rio de Janeiro as the overall goal.   But after the Sotchi Games, where Steira, who is nicknamed “the perpetual fourth,” earned […]

Read more ...

Nowhere Close to Ripe for Retirement

  “I’m really glad I’m not going to retire,” Ole Einar Bjoerndalen said after the last World Cup race of the 2014 season.   The 40-year-old King of Biathlon has entertained the idea, but after becoming the most winning winter Olympian to date, with a couple of gold medals from the 2014 Olympics in Sotchi […]

Read more ...

Reichelt Wins Overall FIS Marathon Cup

    Madshus racer Tom Reichelt (GER) snags the overall FIS Marathon Cup 2014 title after the Engadin Skimarathon in Switzerland last weekend.   Reichelt finished 13th overall in the Engadin, but after winning the American Birkebeiner on February 22, he did not even need to podium in the final event in order to win […]

Read more ...

Bjoerndalen Commits to Two More Years

Ole Einar Bjoerndalen (NOR) tops incredible career with a pair of Olympic gold medals, a prestigious title and being elected the next representative for the IOC Athlete Committee. But he is still hungry for more.   “The timing to retire now, after a successful Olympics in Sotchi, would be perfect. But the motivation and desire […]

Read more ...

REDLINE Dominates the Vasaloppet Podium

Madshus athletes clean up at the 2014 Vasaloppet with John Kristian Dahl (NOR) earning the overall men’s title and Laila Kveli (NOR) winning the overall women’s title. Additionally, Joergen Brink (SWE) was third.   The revolutionary Madshus REDLINE skis continue to dominate on the marathon circuit as well as on the World Cup.   Madshus […]

Read more ...

Super Svendsen on a Roll

  Sunday, Madshus racer Emil Hegle Svendsen (NOR) nailed every single target in the pursuit competition in Rupholding (GER). The last time he did so in a World Cup event was in March 2010, 1401 days ago.   Today, Svendsen didn’t miss a single target, and he earned his second World Cup victory in two […]

Read more ...

Entering 2014 With a Bang

  The year is not even a week old, but Team Madshus has already moved in on the podium and dominated the results both in biathlon and cross-country.   Emil Hegle Svendsen and Ole Einar Bjoerndalen have shown that they are a class of their own, owning the podium at the Oberhof World Cup this […]

Read more ...

Oestberg’s Impressive Breakthrough at the 2014 Tour de Ski

  Madshus cross-country skier Ingvild Flugstad Oestberg (NOR) has more or less secured her spot on the Norwegian Olympic team with a pair of impressive performances during Tour de Ski.   First, the 23-year-old steps onto the podium with a third place in the skate sprint in Oberhof (GER) on December 29. Then she wins […]

Read more ...

Email Sign Up

Keep up to date on the latest contests and events!