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REDLINE Dominates the Vasaloppet Podium

Madshus athletes clean up at the 2014 Vasaloppet with John Kristian Dahl (NOR) earning the overall men’s title and Laila Kveli (NOR) winning the overall women’s title. Additionally, Joergen Brink (SWE) was third.   The revolutionary Madshus REDLINE skis continue to dominate on the marathon circuit as well as on the World Cup.   Madshus […]

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Super Svendsen on a Roll

  Sunday, Madshus racer Emil Hegle Svendsen (NOR) nailed every single target in the pursuit competition in Rupholding (GER). The last time he did so in a World Cup event was in March 2010, 1401 days ago.   Today, Svendsen didn’t miss a single target, and he earned his second World Cup victory in two […]

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Entering 2014 With a Bang

  The year is not even a week old, but Team Madshus has already moved in on the podium and dominated the results both in biathlon and cross-country.   Emil Hegle Svendsen and Ole Einar Bjoerndalen have shown that they are a class of their own, owning the podium at the Oberhof World Cup this […]

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Oestberg’s Impressive Breakthrough at the 2014 Tour de Ski

  Madshus cross-country skier Ingvild Flugstad Oestberg (NOR) has more or less secured her spot on the Norwegian Olympic team with a pair of impressive performances during Tour de Ski.   First, the 23-year-old steps onto the podium with a third place in the skate sprint in Oberhof (GER) on December 29. Then she wins […]

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Flying Start to the Olympic Season

  “It’s gearing up to a fantastic season for the Madshus team across the board and across the borders,” says Per Wiik, who is the Global Marketing manager at Madshus.   “It’s been an amazing start to the World Cup in all of the Nordic sports and biathlon, and with the Olympics in February, this […]

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Golberg and Toenseth Deliver Strong WC Podiums

  Madshus racer Paal Golberg (NOR) secured his first ever World Cup victory on home turf in Lillehammer. He won the 15K classic with 14 seconds to spare, while fellow Madshus racer Didrik Toenseth (NOR) was third, and posted his first ever World Cup podium finish.   Golberg skied a solid and strategically smart race, […]

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Flatland’s Impressive Comeback

  As the IBU Biathlon World Cup got underway last week, one racer really rose to the challenge: Madshus biathlete Ann Kristin Aafedt Flatland (NOR).   And there were plenty of challenges in Oestersund this week, mostly forces of nature. In Sunday’s pursuit, the women started in winds of storm force and even stronger gusts. […]

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Dahl is Back – But in a New Setting

  Madshus racer John Kristian Dahl (NOR) stepped back onto the start line with a bib at the Beitostoelen season opener races this week. But this time, Dahl is racing as a part of the marathon team United Bakeries. Dahl, who came off the Norwegian national sprint team just this spring, has had his work […]

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The Return of the Kings

Emil Hegle Svendsen and Ole Einar Bjoerndalen move back in on the top of the podium at the first possible opportunity. On Sunday, Lars Berger joined the podium party too.   Emil Hegle Svendsen and Ole Einar Bjoerndalen were first and second, respectively, at the Norwegian season opener sprint races in Sjusjoen Saturday. Svendsen beat […]

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Steira has Grown a Longer Toe

  Kristin Stoermer Steira (NOR) will never forget the Olympic medal she lost in a photo finish in Vancouver 2010. Her foot just wasn’t long enough. It won’t happen in Sotchi this winter, Steira says to Norwegian newspaper Aftenposten. Back in 2010, Steira narrowly lost the bronze medal in the women’s 15-kilometer duathlon to Justyna […]

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