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This is Madshus land

Madshus Land - Stefano Zatta 680x

    Where winter rules! To be clear, everywhere there is snow is Madshus land: Snow covered fields sparkling like diamonds in the crisp winter air. Big trees leaning over the trail, their branches weighed down by a thick blanket of snow delivered in the last snow dump. The moon lighting up velvet soft snow […]

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How to get 300 million Chinese on skis?

Ole Einar Bjørndalen (NOR) won four medals during the 2016 IBU World Championships on home turf in Oslo. Photo: Nordic Focus

Ole Einar Bjørndalen is headed for China. As China is hosting Winter Olympics in 2022, the Chinese president Xi Jinping wants to increase the effort on skiing. His goal is to get 300 million Chinese on cross-country skis. This is why China recently launched the project campaign “Bring the kids to the snow.” To help […]

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The Inside Story: Altitude Training

Simen Sveen roller skiing in the Italian Alps during his September altitude training camp. Photo: Inge Sveen

What do elite skiers do on the glaciers? How do they do it – and why? “When done right, altitude training can improve fitness and increase your VO2max. If you miss, altitude training can wreck your season or even your career, says Simen Andreas Sveen. This season the Madshus World Cup skier is aiming for […]

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Ski Classics: Top racing for everyone

Vasaloppet already has more than 60,000 skiers signed up for the 2017 winter festival. Photo: Vasaloppet

Ski Classics, the long-distance race series, represents a unique opportunity to race the same course as the elites, on the same day and compare efforts. But unlike the pros, most of us have to pick only one or a few of the marathons each year. Here is your guide to the 2018 Ski Classics marathon […]

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INSIDE THE FACTORY: TUNNEL TESTING

August and September is crunch time for the R&D test crew. Join them on a trip to the ski tunnel. The dawn of the indoor ski tunnels in the mid-2000s significantly eased the workday for the Madshus research and development department, test crew and service techs. From August until there is consistent natural snow outside, […]

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Roll with the best

Junior World Champion Marte Mæhlum Johansen (NOR) shares her favorite roller ski workout. Marte Mæhlum Johansen won the skiathlon at the FIS Junior Nordic World Championships in Soldier Hollow, Utah, in February, and is the Norwegian national champion in the 5km skate. The 20-year-old loves interval sessions at home in Toten, Norway. This is her […]

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Passion for Perfection: The Daily Grind

Roger Dahl puts the same attention and precision into every ski he grinds, whether the ski belongs to Ole Einar Bjørndalen, Heidi Weng or a recreational skier. Photo: Stefano Zatta

Starting with the 2017/18 season, Madshus will offer our proprietary World Cup grinds to everyone. But what are these grinds and why do grinds matter? Meet the head of the grinding department: Roger Dahl. Dahl has been involved in grinding skis since the first stone grinders came on the market in the mid- to late […]

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Ready for World Cup-Level Racing in July

The Blink ski festival in Sandnes (NOR) opens on Wednesday and is now the largest summer ski festival in the world. Each year, more than a 100 of the top World Cup level skiers and biathletes take part in the BLINK events, including Ole Einar Bjørndalen, Krista Pärmäkoski, Ingvild Flugstad Østberg, Heidi Weng, Øystein Pettersen […]

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Summer Skiing

Ramsau; Austria, is one of the best known summer skiing destinations. Photo: Team Sjusjøen

Dreaming of winter? Check out where its winter o’clock in the summer! There is snow to be had all over the world – here are some options: Austria Ramsau am Dachstein – world famous glacier and the gold standard of summer skiing for the World Cup elite. The two trails at 2.900 meters altitude are […]

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Inside the factory: Making use of summer

Peter Blom testing skis at Sjusjøen in April. Photo: Stefano Zatta

The snow may be melted, but the Madshus test crew never stops testing. Check out how they pick the perfect skis. This time of the year, Peter Blom and his fellow Madshus test-crew members are testing and selecting over 1000 pairs of skis for the upcoming World Cup season. “We have been testing extensively since […]

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