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From idea to product

Feedback from athletes is crucial in the development process. Photo: Stefano Zatta/Madshus.com

Where do product ideas come from, and what steps do they go through before they arrive at the retailers? Bjørn Ivar Austrem, the head of research and development at Madshus, explains that it can take years from an idea is on the table until the product is for sale. Sometimes the process is much faster. […]

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Important Victory

Ingvild Flugstad Østberg (NOR) won Skarverennet 2017 and posted a new course record. Photo: Skarverennet

Winning Skarverennet put the season in perspective for Ingvild Flugstad Østberg (NOR). The 26-year-old won Skarverennet on Saturday, beating Marit Bjørgen (NOR) by 46 seconds and posting a new course record in the process. “I had great skis and I am super motivated to start the next season,” said Ingvild Flugstad Østberg, who clocked in […]

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Solid Ski Classics Season

Stian Hoelgaard was third in the 90km Vasaloppet 2017. Photo: Ski Classics

Stian Hoelgaard dominated the Youth Competition, 3 Madshus women among top 5 in the Overall Ski Classics Champion competition. Hoelgaard (NOR), who won the Youth Competition for the second year in a row, earned 1269 points – almost twice as many points as the next racer. This marks the second year in a row that […]

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Play time!

Spring offers long days and often some of the best adventures. Photo: Christian Witting

Spring is here, days are long and here is how to make the most of it. Whether your goal is to become a World Cup skier, race a ski marathon or just enjoy the activity with friends and family, spring is the perfect time to log hours on snow. Sandra Alise Lyngstad, who is one […]

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Gear up for Spring Skiing

Longer days, lots of sunshine, perfect tracks waiting to be skied. Get your gear and join us! Photo: Inge Scheve

Spring skiing is some of the best there is, and its even better when you’re well prepared. Long days, lots of sunshine and a whole season’s worth of accumulated snow pack – it is time to explore! Head for the hills and the mountains, and roam terrain that might not be open other times of […]

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Spring skiing with the best

Spring brings some of the best skiing of the whole season. Photo: Kent Murdoch

What do the best skiers in the world do in the spring? Reigning Junior World Champion Marte Mæhlum Johansen (NOR) shares her favorite spring workouts. “My favorite spring workout is either the last real race of the season where you just dig into your last resources after a long race season. After that last race, […]

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Weng Won the World Cup

Madshus racers plastered the 2017 FIS Overall World Cup podium: Heidi Weng (NOR) won, Krista Parmakoski (FIN) was 2nd, and Ingvild Flugstad Oestberg (NOR) was 3rd. Photo: Nordic Focus

“The Crystal Globe is heavier than I expected,” Heidi Weng (NOR) said after the awards ceremony. Since the FIS World Cup season opener in Finland in November, Weng has been consistently on the podium all season long, and took home the crystal globe after the mini tour in Canada this weekend. The 26-year-old moved in […]

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Aiming for a New Double

John Kristian Dahl (NOR) won the Birkebeiner less than two weeks after winning Vasaloppet. Photo: Inge Scheve

Defending Birkebeiner champion John Kristian Dahl (NOR) will double-pole the classic race on Saturday. Hoping to repeat his double victory from last year when he won both the 90km Vasaloppet and the 54km Birkebeinerrennet back to back, the 35-year-old will take on two mountains without kick wax. “I’m dreaming of a repeat of last year’s […]

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Wrapping up the World Cups

Heidi Weng (NOR), Ingvild Flugstad Østberg (NOR) and Krista Pärmäkoski (FIN) swept the podium on the 7th stage of Ski Tour Canada. Photo: FIS

The IBU biathlon World Cup wraps up the 2017 season in Holmenkollen, while cross-country returns to Canada for a 3-day mini tour this weekend. Madshus podium girls Krista Pärmäkoski (FIN), Heidi Weng (NOR) and Ingvild Flugstad Østberg (NOR) returns to Canada for the final World Cup weekend of the season. The mini tour opens with […]

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Dahl defends Vasaloppet title

John Kristian Dahl won Vasaloppet for the third time. Photo: Madshus

John Kristian Dahl won the legendary 90-kilometer classic race from Sälen to Mora for the third time, defending his victory from last year. In addition to winning Vasaloppet last year, Dahl also won the race in 2014, his first season as a marathon skier. Despite injuring his back in preparation for the Vasaloppet on Thursday, […]

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