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From idea to product

Feedback from athletes is crucial in the development process. Photo: Stefano Zatta/Madshus.com

Where do product ideas come from, and what steps do they go through before they arrive at the retailers? Bjørn Ivar Austrem, the head of research and development at Madshus, explains that it can take years from an idea is on the table until the product is for sale. Sometimes the process is much faster. […]

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Gear up for Spring Skiing

Longer days, lots of sunshine, perfect tracks waiting to be skied. Get your gear and join us! Photo: Inge Scheve

Spring skiing is some of the best there is, and its even better when you’re well prepared. Long days, lots of sunshine and a whole season’s worth of accumulated snow pack – it is time to explore! Head for the hills and the mountains, and roam terrain that might not be open other times of […]

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Stepping up for the Future

Madshus partners with NSFs new project SNOW. Photo: Ian Coble

Madshus is partnering with the Norwegian Ski Association to roll out project “Snow.” Madshus er utstyrsleverandør til Norges Skiforbunds nye prosjekt: Snø. Grasrottiltaket Snø skal bidra til at barn får et godt utgangspunkt for skiglede gjennom lek og aktiviteter på ski, i regi av skolen. Dette er visjonen for Snø: Alle barn skal få muligheten til […]

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Redline Redefines the Race

  Stian Hoelgaard, who has been on the podium consistently for years and currently leads the overall Ski Classics youth competition, has one ultimate career goal: to win Vasaloppet. “Vasaloppet is the hairiest race on the schedule. It’s the biggest ski race in the world. It’s 90 kilometers and everyone starts on the same starting […]

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Care for new skis

New skis are ready to use straight from the box, but some extra care can make them even better. Photo: Simona Adelwart/Madshus

So you got new skis for Christmas: Now what? While new skis are ready to be enjoyed right out of the box, a helping of TLC will make them race ready. Here is how to make sure you get the most out of your new equipment. Start by cleaning the skis well as even brand-new […]

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The Double-Pole Revolution

Meet the all new Madshus Propulsion. Photo: Stefano Zatta/Madshus.com

What is a double-pole ski, and do you need a pair? Madshus is launching a brand new double-pole classic ski for the 2016-17 season: Madshus Propulsion, which is a part of the top racing REDLINE series. But what exactly is a double-pole ski? How does the Propulsion differ from other classic skis? “Double-pole skis are […]

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Inside the Factory

Inside the factory. Photo: Stefano Zatta/Madshus

Making the Perfect Skis – How is it done? Simply put: No compromises. Precision and keen attention to detail is the defining factor in our production. But let us show you – take a tour with us inside the factory! From a foam core to the smartest skis in the world All of Madshus top […]

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Madshus Tops Global Brand Ranking

Heidi Weng (NOR), Ingvild Flugstad Østberg (NOR) and Krista Pärmäkoski (FIN) swept the podium on the 7th stage of Ski Tour Canada. Photo: FIS

Madhus is the second most winning brand on the 2016 FIS World Cup. Madshus is positioned firmly as one the top two brands for World Cup points earned during the 2015-16 FIS World Cup season. Regardless of breakdown – overall World Cup, distance World Cup, sprint World Cup, men or women, Madshus is second only […]

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Summer Care for Skis

Take care of your skis now and you will be ready to rock and roll when the snow flies next fall! Photo: Inge Scheve

A few simple steps to do now, and your boards will be fast and furious are when the snow flies again. It’s spring, the elite skiers are just about to officially enter the 2016-17 training year and it’s dryland season. You have probably put away your skis for the season, but did you prepare them […]

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Summer Care for Skis

Take care of your skis now and you will be ready to rock and roll when the snow flies next fall! Photo: Inge Scheve

A few simple steps to do now, and your boards will be fast and furious are when the snow flies again. It’s spring, the elite skiers are just about to officially enter the 2016-17 training year and it’s dryland season. You have probably put away your skis for the season, but did you prepare them […]

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