Meet Lauri Lepistö

Meet Lauri Lepistö

Madshus is proud to announce Finnish World Cup skier Lauri Lepistö to Team Madshus for the upcoming season. The 23-year-old..

Summer training with Krista Pärmäkoski

Summer training with Krista Pärmäkoski

The best athletes are never satisfied and always looking for progress and new ways to improve. This is how 29-year-old..

Madshus hired 22-year-old Harvard graduate to build their flagship racing ski

Madshus hired 22-year-old Harvard graduate to build their flagship racing ski

A young dude from the US revolutionized how an old, traditional Norwegian ski manufacturer is going about their business: building..

Black Lives Matter – Our Statement

Black Lives Matter – Our Statement

“Systemic racism and social injustice are real. The brutalities that have sparked the Black Lives Matter movement are just recent..

“After getting a taste of the World Cup podium, I want more of that”

“After getting a taste of the World Cup podium, I want more of that”

Meet Renaud Jay, the French sprint specialist, who posted World Cup podiums nearly back-to-back this winter. Renaud Jay made his..

Madshus skin skis best in test – again!

Madshus skin skis best in test – again!

Norwegian outdoor magazine UTE Magasinet, recently announced Madshus Fjelltech Intelligrip® skin skis the test winners in a large test of backcountry..

The silver lining of a global crisis?

The silver lining of a global crisis?

Every crisis offers an opportunity for improvement and progress. Madshus has taken advantage of the longer offseason in racing due..

Krista Pärmäkoski renews her contract with Madshus through the 2022 Olympics

Krista Pärmäkoski renews her contract with Madshus through the 2022 Olympics

As a part of her “Project Beijing,” Krista Pärmäkoski has signed a new two-year contract with her long-term partner Madshus…

Helene Fossesholm named to the elite national team

Helene Fossesholm named to the elite national team

The 18-year-old junior racer will be the youngest member of the elite squad of the 2020/21 Norwegian national cross-country ski..