Tag: Innovation

Madshus hired 22-year-old Harvard graduate to build their flagship racing ski

Madshus hired 22-year-old Harvard graduate to build their flagship racing ski

A young dude from the US revolutionized how an old, traditional Norwegian ski manufacturer is going about their business: building..

“Made in Norway” is more than just information

“Made in Norway” is more than just information

When it comes to cross-country skiing, “Made in Norway” means that your skis are built on a special kind of..

Behind the scenes: Redline 2.0

Behind the scenes: Redline 2.0

Three years and thousands of hours of relentless research, development and testing. Meet the next generation of World Cup skis:livelier,..

Testing skis is a science

Testing skis is a science

At Madshus, we take perfect skis very seriously. From idea to product to retailer is a process that includes rigorous..

Behind the scenes: A passion for innovation

Behind the scenes: A passion for innovation

How does Madshus apply World Cup technology to every product level? Meet Svein Ivar Moen, the head of the Madshus..

Optimizing the Skin Ski

With the Madshus Redline Intelligrip ski and MOVE binding system, the skier can adjust grip and glide on the skin..

Inside the Factory: Building Skin Skis

How do we build skin skis? Constructing the optimal skin ski presents a handful of added challenges compared to traditional..

From idea to product

From idea to product

Where do product ideas come from, and what steps do they go through before they arrive at the retailers? Bjørn..

Raising the Boot Bar

Shatter records and redefine what’s possible. Enter the Super Nano all carbon boot. Waste no effort. Make every push count…

Bjertnaes Awarded The King’s Medal of Merit

Gunnar Bjertnaes, Chief of Technology at Madshus, was awarded the King’s Medal of Merit (Kongens Fortjenestemedalje) and Diploma of Loyal Service..