Tag: research and development

The silver lining of a global crisis?

The silver lining of a global crisis?

Every crisis offers an opportunity for improvement and progress. Madshus has taken advantage of the longer offseason in racing due..

R&D: Great skis are made in the summer

R&D: Great skis are made in the summer

Why travel across the planet to test skis when the ski tunnel is only a few hours away by car?..

Inside the factory: More speed with less effort

Inside the factory: More speed with less effort

Discover the research and development process that brought about the new skate skis that helped secure the impressive gold medal..

The skin skis revolution starts now

The skin skis revolution starts now

Catch up with Svein Ivar Moen, the head of the Madshus ski testing department, on the latest trends and what..

Inside the Factory: Boots

Inside the Factory: Boots

What goes into a high-end ski boot, and how do you make it? Since the first Madshus boots hit the..

Inside the Factory: Building Skin Skis

How do we build skin skis? Constructing the optimal skin ski presents a handful of added challenges compared to traditional..

From idea to product

From idea to product

Where do product ideas come from, and what steps do they go through before they arrive at the retailers? Bjørn..