Tag: Svein Ivar Moen

R&D: Great skis are made in the summer

R&D: Great skis are made in the summer

Why travel across the planet to test skis when the ski tunnel is only a few hours away by car?..

Inside the factory: More speed with less effort

Inside the factory: More speed with less effort

Discover the research and development process that brought about the new skate skis that helped secure the impressive gold medal..

Inside the Factory: Skin skis are coming to the World Cup

“I suspect that we will se skin skis on the World Cup in not too long,” says Svein Ivar Moen…

Behind the scenes: A passion for innovation

Behind the scenes: A passion for innovation

How does Madshus apply World Cup technology to every product level? Meet Svein Ivar Moen, the head of the Madshus..